16 Comments
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Emma Näpänkangas's avatar

Hunger games indeed! And proliferation of AI-based hotel optimization startups is out of control. But I guess that’s the case for almost any industry now 🫩

The Upgrade | Anne Marie's avatar

Soooo many AI startup pitches.

Lane Kingsley's avatar

The GDS explainer is so useful, since most travelers have no idea how many layers sit behind a single hotel booking. Rosewood Beyond going advisor-only is a fascinating move right when everyone else is chasing the click on TikTok and ShopMy.

The Upgrade | Anne Marie's avatar

Right?? So crazy seeing the affiliate links and OTA’s come for our business. I’m glad Rosewood sees the value of advisors. The channel is growing, but can we keep pace with OTAs? I think it will be like the robo-advisor shift we saw in the financial planning industry in the early 2000’s. Everyone said financial advisors would become extinct, but instead, they went upmarket and interacting with a human became a premium product people were willing to pay for.

Mazbro's avatar

I got some reminders from my Amex app that i can now book AirBnB with their credits, oh they also have a discount on experiences. Not sure I'd trust them to navigate what I count as a quality experience...

The Upgrade | Anne Marie's avatar

definitely some questionable vetting there ha

The Holland Brief's avatar

Clear as mud, even for those of us in the industry! The booking channel proliferation is becoming difficult to keep up with, and I appreciate you summarizing the current status.

The Upgrade | Anne Marie's avatar

So many different ways to book a hotel! I remember when we used to either call the hotel res team or code in Sabre. It’s wild how much has changed! I’m glad this was helpful in explaining all the changes I’m seeing

Lux Travels Insider's avatar

This is such a great read! Also, thank you so much for mentioning us in your article. 💗

The Upgrade | Anne Marie's avatar

Thanks! I enjoyed your article this week. Good reporting on ShopMy!

Gunes Hopson's avatar

As always, a very thorough and thoughtful post. Absolutely LOVE the costumes!

Leah Nanpei's avatar

Your costumes are so good! We are in princess mode but I hope we eventually move off it!

The Upgrade | Anne Marie's avatar

Thank you!! Malia was Aurora one year but usually picks something dark and unusual ha

Joanna Kaze's avatar

Yes to exhausted, just wanted to confirm