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Jacquie's avatar

the farm hotel is really coming in full swing in the the west coast of the usa as well! both napa and hudson valley are adding alot more properties to their portfolio like soho house napa and innees.

The Upgrade | Anne Marie's avatar

Yes! I love Wildflower Farms for this category

Itinerary Nerd's avatar

Love a good botanical breather. A few of these have been on my wishlist- it’s easy to see why they’re trending! Thanks for sharing these insights, such a wonderful read 😊

The Upgrade | Anne Marie's avatar

Thank you for reading! The business case is so interesting - going after TRevPAR and ancillary revenue streams rather than commanding higher ADR to make up for higher operating costs

The Upgrade | Anne Marie's avatar

@Sophia Paganini my farm hotel post is up!