About The Upgrade Weekly

Are you obsessed with hotels? I am.

I grew up in the hospitality industry as part of the family that owned Outrigger Hotels for 4 generations.

I have spent my entire career, 18 years, in the hospitality industry - running the experiential travel departments for Exclusive Resorts and Inspirato, and founding a luxury travel agency - Alpenglow Travel.

I’ve stayed in the properties, been in the board rooms, and met industry titans. I travel like I breathe - voraciously and usually with my children.

What gets published here are my hot takes and deep dives - the real hierarchy of room categories, how hotels decide who gets upgraded, which “exclusive” perks are actually exclusive, and what the industry doesn’t advertise, historical/economic info and trip reports.

Free subscribers get:

  • The Upgrade Weekly on Tuesday — which contains Pre-Departure (personal essays and industry hot takes), the Room Report (my own travels and hotel reviews), the Lobby Bar (industry news)

  • Access to the full archive

Paid subscribers get:

  • Everything above, plus deeper access: trip itineraries, property-specific guides, and recommendations I’d only share with a client.

  • Working with me is like Global Services for hotel travel

If you spend real money on travel and want to get more out of it, this is worth your inbox.

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The Upgrade | Weekly - Hospitality industry deep dives, travel hot takes, trip reports, industry news by Anne Marie Brown, founding partner of Alpenglow Travel. Luxury hospitality industry newsletter.

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