12 Comments
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Emily @ Elevate Hospitality's avatar

Super interested in following this yacht trend. Perhaps it's not 'enough' to just be a luxury yacht with a brand name.

The Upgrade | Anne Marie's avatar

I think I’ll do a longer article about these products and how the brand relationships work

Emma Näpänkangas's avatar

The tea on the yacht business…. Omg

The Upgrade | Anne Marie's avatar

Right? Crazy to see them not hit their targets

Itinerary Nerd's avatar

Fascinating read, as always! I had no idea about the tap water situation in Italy 👀 Wishing you the best Euro Summer with your Bougie Bunnies!

The Upgrade | Anne Marie's avatar

And thanks! Bunnies are all packed. iPads charged and downloaded. I hope I haven’t forgotten anything like underwear.

Itinerary Nerd's avatar

🤣 I always stress during the packing phase! Especially for Europe.

The Upgrade | Anne Marie's avatar

I may have slightly overpacked

Itinerary Nerd's avatar

Always, me too.

The Upgrade | Anne Marie's avatar

Crazy right? I think of water as a right. Here in Colorado, we now have to ask for it to be served due to drought restrictions. But a night club in denver is getting some serious fines for not serving free water on request.

Itinerary Nerd's avatar

That is so interesting. I think of water as a right, also. Especially at a night club!

The Upgrade | Anne Marie's avatar

Thanks for sharing my article Colin! I worked on this one for a while. Such a rabbit hole.